Directions - Plum

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A glossy deep purple shade with a great depth of colour.

Price: £4.50

Availability: Out of Stock

Photos of Plum

• More on Directions

  Directions is one of the longest lasting semi-permanent hair dyes around, with a huge range of unnatural colours. Each tub contains 88ml of thick conditioning colour. Check out their brilliant colours such as Flamingo Pink, Neon Blue, Pillarbox Red, Spring Green and Violet!

  Most colours will last between 4 and 10 weeks on bleached hair, depending on your hair's porosity and the shade chosen. Not tested on animals.

• Usage Instructions & Tips +/-

  Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.

• Ingredients & Precautions +/-

  Ingredients

  Aqua, cetearyl alcohol, distearoylethyl hydroxyethylmonium, methsulfate (and) cetearyl alcohol, cetearth-20, butlene glycol, glceryl stearate, citric acid, methylparaben. May contain basic brown 17, basic brown 16, basic red 76, basic yellow 57, acid violet 43, basic green 4, basic red 46, basic orange 2, basic violet 4, basic violet 14, basic blue 7, basic blue 9, basic violet 2, h.c. yellow 4, h.c. yellow 2, h.c. orange 1, h.c. red 1, h.c. red 3, acid red 87, acid green 1.

  Precautions

  Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.

  Do not mix with peroxide.

  If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.

  Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.

• Reviews of Plum

  • 
    sweet_cyanide
    I LOVE this stuff! I've had my hair purple for about two months already and the color is still going strong. Mine is actually a little deeper than the picture on here (yes, it was applied to light blonde hair), so it's a nice royal purple. The only part that hasn't worked out so well so far is my roots, but that's mainly because I haven't bleached them, and used a different brand to touch them up. The only complaint I have, is that it turned EVERYTHING purple, no matter what I did. Even if it just got wet, the water would run purple. It did that for the first month, so I had to put a towel over my shirt if I got it wet to style it. It will also stain your fingernails when you wash and/or rinse, but I found nail polish remover helps get rid of most of it if it's a bother. The dye went in smoothly, and I managed to cover my thick hair (it's down to my shoulders) with just a jar and a half. I don't recommend washing it out in the shower. It's a better idea to use a sink or something. Even just the water will stain your skin when you first rinse out the dye. So if you have to use the shower, avoid letting the water run over your face. Again, a very wonderful product. I don't think I'm ever going back to the red I had before. The purple is way too awesome!
  • 
    puccapenguin
    I agree, this purple is a lot deeper than the picture, thogh it does fade to something like that. Just to add to that review, its fading qualities are awesome, it turned a really nice colour with me. Although yes the purple dye going EVERYWHERE is a big hassle, I managed to dye a headboard in a hotel...and the shower curtain, bath, and towels and pillowcase... I would deduct a point for that, but the colour is so shiny, rich and just such a nice purple that I'm no going to.
  • 
    charbitesx
    i have had some part off my hair this colour for over six months and i have only used 2 jars in that time its a realy strong colour and a little goes a very long way and its an amazing colour and fades niceley to !!! but if you have white bath towlels white shower and white bed linen theb be warned it wont be white for much longer !!!!! even when the hair was dry if it was freshly dyed the purple would rub off onto everything and many white tshirts are ruined from whering em to gigs and sweat makeing the color run but i would advise it to everyone and anyone who loves purple hair :D !!!!!!
  • 
    Margo
    Amazing value - one tub will dye your whole house purple for months.... Goes with everything, mixes with other shades, lasts forever, and is forgiving on hair that isn't perfectly bleached. If only all dyes could be this good :o)

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