Plum

A glossy deep purple shade with a great depth of colour.

Price: £4.50

Availability: Out of Stock

Photos of Plum

VaLukeAraptor - This was a bit over 2 weeks. The green didn't really hold up too well (lasted great on my lighter roots ahha, thank god it wasn't too visible!).

I'd say this pic shows the green more yellow than it was. - 8 September 2009 2:59 p.m.

sparklefish - I FREAKIN LOVE DIRECTIONS PLUM. - 5 May 2010 12:28 a.m.

Ceridwen - The turquoise faded much faster than the plum and the roots of my hair had only been bleached once, so the plum faded faster there. I had some plum left, so I watered it down a bit and redid my whole head. I'm happy with the just-purple look! - 27 January 2011 12:45 p.m.

emdobz - On top of a really faded Carnation Pink.

First time I've had a dark colour in about 6 years!!! I'm not sure if I suit it or not haha.

In the pot it looked almost black which was slightly unnerving.. and as I put the first bit on I was kinda worried cos it didn't look anything like the example. After washing it out though, it turned out okay!

Not sure if it'll be for keeps though. Probably gonna take a while to fade out hahaha. - 13 May 2011 6:54 p.m.

Annaliese - diluted with conditioner almost 50/50, great product :D - 16 June 2013 11:53 p.m.

More on Directions

Directions is one of the longest lasting semi-permanent hair dyes around, with a huge range of unnatural colours. Each tub contains 88ml of thick conditioning colour. Check out their brilliant colours such as Flamingo Pink, Neon Blue, Pillarbox Red, Spring Green and Violet!

Most colours will last between 4 and 10 weeks on bleached hair, depending on your hair's porosity and the shade chosen. Not tested on animals.
Usage Instructions & Tips +/-

Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.
Ingredients & Precautions +/-

Ingredients

Aqua, cetearyl alcohol, distearoylethyl hydroxyethylmonium, methsulfate (and) cetearyl alcohol, cetearth-20, butlene glycol, glceryl stearate, citric acid, methylparaben. May contain basic brown 17, basic brown 16, basic red 76, basic yellow 57, acid violet 43, basic green 4, basic red 46, basic orange 2, basic violet 4, basic violet 14, basic blue 7, basic blue 9, basic violet 2, h.c. yellow 4, h.c. yellow 2, h.c. orange 1, h.c. red 1, h.c. red 3, acid red 87, acid green 1.

Precautions

Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.

Do not mix with peroxide.

If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.

Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.
Reviews of Plum
- sweet_cyanide
  
  I LOVE this stuff! I've had my hair purple for about two months already and the color is still going strong. Mine is actually a little deeper than the picture on here (yes, it was applied to light blonde hair), so it's a nice royal purple. The only part that hasn't worked out so well so far is my roots, but that's mainly because I haven't bleached them, and used a different brand to touch them up. The only complaint I have, is that it turned EVERYTHING purple, no matter what I did. Even if it just got wet, the water would run purple. It did that for the first month, so I had to put a towel over my shirt if I got it wet to style it. It will also stain your fingernails when you wash and/or rinse, but I found nail polish remover helps get rid of most of it if it's a bother. The dye went in smoothly, and I managed to cover my thick hair (it's down to my shoulders) with just a jar and a half. I don't recommend washing it out in the shower. It's a better idea to use a sink or something. Even just the water will stain your skin when you first rinse out the dye. So if you have to use the shower, avoid letting the water run over your face. Again, a very wonderful product. I don't think I'm ever going back to the red I had before. The purple is way too awesome! Report Comment
- puccapenguin
  
  I agree, this purple is a lot deeper than the picture, thogh it does fade to something like that. Just to add to that review, its fading qualities are awesome, it turned a really nice colour with me. Although yes the purple dye going EVERYWHERE is a big hassle, I managed to dye a headboard in a hotel...and the shower curtain, bath, and towels and pillowcase... I would deduct a point for that, but the colour is so shiny, rich and just such a nice purple that I'm no going to. Report Comment
- charbitesx
  
  i have had some part off my hair this colour for over six months and i have only used 2 jars in that time its a realy strong colour and a little goes a very long way and its an amazing colour and fades niceley to !!! but if you have white bath towlels white shower and white bed linen theb be warned it wont be white for much longer !!!!! even when the hair was dry if it was freshly dyed the purple would rub off onto everything and many white tshirts are ruined from whering em to gigs and sweat makeing the color run but i would advise it to everyone and anyone who loves purple hair :D !!!!!! Report Comment
- Margo
  
  Amazing value - one tub will dye your whole house purple for months.... Goes with everything, mixes with other shades, lasts forever, and is forgiving on hair that isn't perfectly bleached. If only all dyes could be this good :o) Report Comment
- IrnBru
  
  this dye lasts soo long it has stayed the same deep purple color in my hair for over 2 weeks now and i am surprised it hasnt started to fade with the amount of dye seems to come out when i wash it :) although it does have a tendancy to bleed into other colours i have dyed my hair with this plum and the turquoise and the plum is out living it it has blead slightly into the turquoise but its mainly on my upper layers and on the other parts of my hair not being my roots :) Report Comment
- IrnBru
  
  oh also it turned my forehead purple for like 5 days Report Comment
- bekki
  
  Although the colour is amazing and it lasts forever I have to say I don't think I will ever use this dye again, it bleeds FAR too much. I'm living with a nice family from the church at the moment and this succeeded in dying most of their bathroom a pale purple .... most of my skin purple, all of my towels purple and I seriously doubt ears will never be their natural colour again. Use carefully! Report Comment
- CamilleDevine
  
  Really good coverage. It left the bleached parts of my hair a gorgeous bright purple, and even covered up some bleaching sins. Also has good staying power on naturally dark hair. Last a good 6 weeks before it needed a touch-up. Only problem being that I had to scrub the bathroom immediately after rinsing, as it made my bathtub a nice lilac colour. Report Comment
- cuddlypyrochan
  
  Well.............I got my mum to put this on my hair this morning, aaand I've gotta say, it's come out fucking amazing :D looks dark dark purply/black indoors and bright purple outdoors....only thing is when i rinsed it out of my hair, it turned my face, some of my neck, ears and pretty much all my hands purple. D: D: (using nail polish remover/wipes and baby wipes really does work). It really, and I mean REALLY, bleeds a lot, 'cause umm well it turned my mum's shower walls and shower floor, shower head purple X__X and I also suceeded in leaving a big plum/purple hand print or two on her pale cream bathroom wall..but yea lol apart from that, it really is an awesome dye, I'd reccomend it to anyone ^^ Report Comment
- zenarowley
  
  i agree - lovely colour but i didnt want co-ordinating face, ears, chest, arms, legs, feet...need i go on...i even have purple underarm hair!!!! i must say...i regret this now as its too dark but looking at the posts i think im gonna have to live with it - unless anyone can tell me how to get rid? ooh also dyed my pale pink leather pandora bracelt - my husbands gonna go mental when he sees it! any suggestions? Report Comment
- carleen
  
  Great colour and lasted ages. Very dark at first and went more vibrant the more it was washed. A bit of washing with household bleach cleans the bath and tiles, so no worries there. Towels had no lasting dye on them when washed, though a bit harder to get out of on my leather sofa ;) Report Comment
- Mawy
  
  the best purple out there, bleeds like hell, but fades and shines and looks like a goddess. Report Comment
- annaskies
  
  it came out pretty dark, but after a week it started fading to a brighter purple. It is indeed a lovely colour, but my tips are a little grey-ish and my hairline is blonde, which is not what I wanted. It bleeds alot & all my towels are purple now, just like my bathtube and sink.I also recommend putting creme on your forehead and ears before you dye your hair with that colour. BUT I recommend this colour :) it lasts longer than any other colour I've tried and the colour is vibrant and lovely :) Report Comment
- becky
  
  I didn't bleach my hair so it came out pretty dark but still is a lovely deep purple. In the light it's much more vibrant and a lovely colour! However, the reviews are right, it did stain everything. I went to bed with dry hair and my pillow is purple! It also stained my bath. So I recommend the colour but only if you're happy to scrub your tub for a while afterwards! I left the dye in for an hour and blow dried the dye into my hair. Will see how long it lasts! :) Report Comment
- harperc
  
  As everyone else has said, the dye really does bleed a hell of a lot! I read reviews before dying but never expected it to be quite this bad! However, if you're prepared it's not too bad, and mine only bleeds while washing, once its towel dry it seems to be fine! =) The colour itself is beautiful, darker than I expected even on bleached hair, but I love it! It darkened my natural hair, so I'm thinking next time maybe I'll go black and purple! x) I would recommend it, but just make sure you wash in the sink or with a hand shower and have something to clean the bath/sink with immediately after dying! And have a few purple towels! Report Comment
- Naomiayla
  
  LOVE this colour, this one has kept it's colour the best out of the ones I have used. And a Little defiantly goes a long way. Will be using this again! Report Comment
- Nniikki
  
  Amazing color ! Report Comment
- Annaliese
  
  can anyone tell me what this fades to on bleached hair if it is never touched up? like will it fade to a pale purple/white tint, or will it go grey? Report Comment
- Annaliese
  
  i diluted this more than half with conditioner and it still came out super bright and relatively dark considering how diluted it was. left it over night and when i rinsed it out practically no dye washed out! no problems at all with staining pillows, towels, skin, bathroom ect when diluted :D really love this Report Comment
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