Directions - Lavender

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This is a beautiful pale purple dye for pale blond hair. It gradually fades out to a pale pinkish platinum colour.

Price: £4.50

Availability: 1 In Stock

• More on Directions

  Directions is one of the longest lasting semi-permanent hair dyes around, with a huge range of unnatural colours. Each tub contains 88ml of thick conditioning colour. Check out their brilliant colours such as Flamingo Pink, Neon Blue, Pillarbox Red, Spring Green and Violet!

  Most colours will last between 4 and 10 weeks on bleached hair, depending on your hair's porosity and the shade chosen. Not tested on animals.

• Usage Instructions & Tips +/-

  Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.

• Ingredients & Precautions +/-

  Ingredients

  Aqua, cetearyl alcohol, distearoylethyl hydroxyethylmonium, methsulfate (and) cetearyl alcohol, cetearth-20, butlene glycol, glceryl stearate, citric acid, methylparaben. May contain basic brown 17, basic brown 16, basic red 76, basic yellow 57, acid violet 43, basic green 4, basic red 46, basic orange 2, basic violet 4, basic violet 14, basic blue 7, basic blue 9, basic violet 2, h.c. yellow 4, h.c. yellow 2, h.c. orange 1, h.c. red 1, h.c. red 3, acid red 87, acid green 1.

  Precautions

  Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.

  Do not mix with peroxide.

  If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.

  Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.

• Reviews of Lavender

  • 
    haemoglobin
    I tried to use this, my hair was bleached white, and yet NOTHING came out. Not a single bit of colour! I have no idea how that even happened, but the cream/gel itself seemed to have no pigmentation.. when I rubbed it in it just all turned white. Very disappointing.
  • 
    sweet_cyanide
    i love purple. i used la riche's plum (check out my review to see how it went!) so i figured this would be a cool color as well. alas, this was just not the case. dying went as usual but rinsing was way too light. it worried me, and my instinct was right. only parts of my hair (mostly the roots. and yes it was bleached) took the color and it just looked slightly pink and spotty. i was very disappointed and dyed over it with red the next day. there wasn't much of a staining problem, which would be a good thing if it wasn't just another sign pointing to this color's epic proportions of fail =( sadly, i do not recommend this color. however, despite my bad experience with this color i still stand by la riche's products. so my personal recommendation is simply to get a darker shade of purple by them and dilute it, that way you have extra dye and still get the quality you want.

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