Directions - Fire

For a really bright red hair colour that won't fade to pink try this! This dazzling orange-red is sure to get you noticed.

Price: £4.50

Availability: Out of Stock

Photos of Fire

DropDeadRed ~ 2010-01-30 13:56:15 ~ It's even brighter than it appears in the picture, but the weather was not being cooperative.

More on Directions

Directions is one of the longest lasting semi-permanent hair dyes around, with a huge range of unnatural colours. Each tub contains 88ml of thick conditioning colour. Check out their brilliant colours such as Flamingo Pink, Neon Blue, Pillarbox Red, Spring Green and Violet!

Most colours will last between 4 and 10 weeks on bleached hair, depending on your hair's porosity and the shade chosen. Not tested on animals.
Usage Instructions & Tips +/-

Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.
Ingredients & Precautions +/-

Ingredients

Aqua, cetearyl alcohol, distearoylethyl hydroxyethylmonium, methsulfate (and) cetearyl alcohol, cetearth-20, butlene glycol, glceryl stearate, citric acid, methylparaben. May contain basic brown 17, basic brown 16, basic red 76, basic yellow 57, acid violet 43, basic green 4, basic red 46, basic orange 2, basic violet 4, basic violet 14, basic blue 7, basic blue 9, basic violet 2, h.c. yellow 4, h.c. yellow 2, h.c. orange 1, h.c. red 1, h.c. red 3, acid red 87, acid green 1.

Precautions

Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.

Do not mix with peroxide.

If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.

Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.
Reviews of Fire
- Spandorexxa
  
  Great on natural hair lighter than mid-brown, this dye will last for ages if left on for a couple of hours and will graduall fade out to a rust colour - not pink. A really hot true red.
- redhot_reno
  
  Amazing color, I only left it on for 15 minutes so it faded fast, but next time I'll leave it on for longer. I definately recommend it :)
- DropDeadRed
  
  Dyed over previously orangey red hair it came out amazingly bright and faded into a wonderful orange that was still bright after 6 weeks. On the roots, however, which had not been dyed previously and were freshly bleached, it came out somewhat flat, faded quickly and into a pinkish colour. It doesn't have the same opacity as Pillarbox or Poppy red, though.
- pierat
  
  This is a proper red red, and the little pots make it so easy to apply :)
- Quizzie
  
  The perfect red. It's the longest lasting dye I ever tryed (vibrant for a month and still noticeable after 3 months). And it's never pink!
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